# An Iconic Conversation—An Irreverent Look at What Makes a Great Icon [Infographic]

**Tagline:** News & Media | **Authors:** Haley Kim | **Categories:** Company | **Published:** 2020-11-12 | **Updated:** 2025-03-04

This summer we redesigned our website and company branding, introducing a fresh new set of colors, fonts, and iconography. We hope you’re loving our new look, and wanted to spotlight a few of these icons—along with some we’d like to see and a few that didn’t make the cut.

Take a peek into our design process with this infographic, adapted from *Rediscover Magazine*, which is available free (online and in print) at [Redis.com/rediscover-magazine](/rediscover-magazine/). The premiere issue features more than a dozen stories on the power of data, real-time financial services, database trends, serving artificial intelligence, plus exclusive interviews with Redis creator Salvatore Sanfilippo and other tech leaders. We hope you enjoy this light-hearted sample, and please feel free to share!

[Video](/wp-content/uploads/2020/11/Key-Value-infographic-for-blog_2.jpg)