An Iconic Conversation—An Irreverent Look at What Makes a Great Icon [Infographic]

This summer we redesigned our website and company branding, introducing a fresh new set of colors, fonts, and iconography. We hope you’re loving our new look, and wanted to spotlight a few of these icons—along with some we’d like to see and a few that didn’t make the cut.

Take a peek into our design process with this infographic, adapted from Rediscover Magazine, which is available free (online and in print) at The premiere issue features more than a dozen stories on the power of data, real-time financial services, database trends, serving artificial intelligence, plus exclusive interviews with Redis creator Salvatore Sanfilippo and other tech leaders. We hope you enjoy this light-hearted sample, and please feel free to share!