Scalestack eliminates infrastructure friction with Redis streams

Millions of commandsUsing Redis Streams for AI-powered GTM orchestration at enterprise scale
70% lower latencyAchieved sub-millisecond responsiveness across data orchestration pipelines
Eliminated bottlenecksOffloaded command processing for greater scalability and sales velocity

The Challenge

Database bottlenecks slowed AI-powered sales execution

Before Redis, Scalestack’s data enrichment orchestration hit scalability limits. As execution volume for its AI apps grew with more customers adopting Scalestack’s platform, its prior infrastructure was burdened with duties it wasn’t optimized for—namely, real-time streaming and high-throughput message dispatching.

As execution volume exploded with customer success, Scalestack’s database infrastructure hit critical scalability limits. The database was being forced into duties it wasn't optimized for—real-time command streaming and high-throughput message dispatching at the velocity that AI-powered GTM execution demands. Every database bottleneck meant sales teams waited longer for actionable intelligence, contradicting Scalestack's core value proposition.

The team needed infrastructure that could match their mission:

Eliminate system latency that slows sales velocity
Decouple orchestration from database constraints
Offload command queuing to enable real-time processing
Scale seamlessly without adding administrative complexity
Deliver AI-powered insights at the speed modern revenue teams operate

A new approach was essential for enabling seamless, fast, and reliable data flow.

“

Redis Streams lets us solve our orchestration challenges the right way. Fair polling ensures parallel processing, pause/resume gives customer control, and we handle million-record workflows smoothly. With Redis we built an architecture we are proud of.

Sebastián CalderoneCTO, Scalestack

THE SOLUTION

Redis Streams unlocked real-time GTM orchestration at scale

Scalestack introduced Redis Streams as the nervous system of their AI-powered GTM orchestration engine, transforming database-bound processing into real-time sales intelligence activation.

Every enrichment run now writes streams of commands directly into Redis, creating continuous flows of actionable intelligence without database polling delays. A sophisticated multi-threaded dispatcher reads Redis streams and pushes commands to AWS SNS for execution across distributed processing workers, eliminating the traditional trade-off between processing sophistication and response speed.

Redis' in-memory speed and efficiency enabled Scalestack to shift from a database-bound model to a high-performance, real-time event system that matches the velocity of AI-powered sales execution. The architecture delivers sub-millisecond responsiveness between orchestration and dispatch, transforming data activation from an infrastructure bottleneck into a competitive sales advantage.

Key benefits & results

Enterprise-scale performance
Efficiently processes millions of queued commands per execution cycle, enabling seamless scaling as customer usage grows—allowing RevOps teams to focus on revenue acceleration instead of infrastructure management

Sales-speed intelligence
Redis Streams introduced sub-millisecond responsiveness between orchestration and dispatch, delivering AI-powered insights instantly instead of forcing sales teams to wait for database processing cycles

Operational excellence
Offloading orchestration from MongoDB reduced database load by 70% and dramatically improved system responsiveness, eliminating infrastructure friction that previously consumed engineering resources

Simplified sales technology
Replaced complex polling and query logic with streamlined, memory-efficient Redis streams—less infrastructure complexity translating to more reliable sales tool performance

Technology in action

Active-Active architecture
Ensures high availability and minimizes data loss during peak sales periods, handling enterprise workloads seamlessly without forcing sales teams to deal with system downtime during crucial prospecting cycles

In-Memory command intelligence
Redis Streams serves as a central execution bus where enrichment commands are emitted and dispatched in real time, creating the responsiveness that modern sales velocity demands

NEXT STEPS

Expanding Redis integration to accelerate revenue operations

Scalestack continues to expand Redis integration to serve their mission of eliminating administrative burden in sales operations. Future plans include consumer groups for distributed workloads, RedisJSON for flexible metadata enrichment, and real-time monitoring solutions—each enhancement designed to remove friction and accelerate revenue operations.

This roadmap reflects Scalestack's category-defining approach: AI-powered GTM execution isn't about adding more tools to bloated tech stacks—it's about eliminating the infrastructure complexity that prevents sales teams from performing at their highest level.