Introducing the Redis Partner Network: A new foundation for real-time innovation

Real-time data powers the next generation of applications — from AI-driven experiences to mission-critical operational workloads. At Redis, we’ve always believed that delivering real-time performance at scale requires not only a powerful data platform, but also a powerful ecosystem. Partners extend our reach, amplify our impact, and help organizations around the world build, deploy, and innovate faster.

Today, we’re excited to introduce the Redis Partner Network, a redesigned global program built to accelerate the capabilities and success of every organization building with Redis.

This new program reflects our commitment to our partner’s needs to design a structure that supports predictability, collaboration, and shared growth.

Why the Redis Partner Network matters

The ecosystem around Redis continues to grow — solution providers, cloud partners, distributors, ISVs, and services firms all play a critical role in helping customers unlock the value of real-time data. The updated Redis Partner Network is designed to strengthen that ecosystem with:

Clarity: Clear program requirements, partner levels, and benefits that scale as organizations deepen their Redis expertise and customer impact.

Enablement: Role-based learning journeys and technical readiness paths that help teams become confident in positioning, architecting, and delivering Redis.

Shared success: Aligned financial incentives and co-selling motions that reward investment and drive joint customer outcomes.

The result is a more modern, more predictable, and more collaborative partner experience.

What’s changing in the new program

As part of the redesign, we focused on transforming several core areas of the partner experience:

Structured learning journeys: Persona-specific sales and technical enablement to accelerate partner readiness and customer impact.

Programmatic rewards for key behaviors: Incentives aligned to sourcing, new logo acquisition, and co-selling motions.

A tiered certification framework: Clear recognition of validated partner capabilities and access to expanded benefits.

These improvements help ensure that Redis partners are equipped, supported, and incentivized to deliver world-class outcomes.

Tiered structure designed for growth

The Redis Partner Network features three levels that align benefits and support with a partner’s investment and expertise:

Base: Foundational access, including the partner portal, core enablement, Redis University certifications, and deal registration.

Builder: Expanded benefits such as full training and certification access, pre-sales support, joint business planning, co-branded marketing, and stackable program discounts.

Hyper: The most advanced tier, offering co-selling opportunities, eligibility for Redis demo environments/NFR, technical support, and deeper incentives.

This structure provides a clear progression path and ensures partners have the resources they need at every stage of their Redis journey.

A modern benefits framework

Across the tiers, organizations can unlock a range of benefits, including:

• Regular pre-sales enablement
• Redis University certifications
• Co-marketing and brand visibility
• Listing on the Redis Partner Website
• Access to the Deal Registration Portal
• NFR licensing for demos and solution development (at higher tiers)
• Enhanced partner management and quarterly business reviews (at higher tiers)

The program is designed to support both technical excellence and go-to-market acceleration.

Redis Partner University

Redis Partner University is a dedicated learning environment built specifically for our partner ecosystem. It is not a generic training portal. It is a focused enablement engine designed to help partners sell, position, deploy, and scale Redis.

The platform includes partner specific certifications that align directly to real-world partner roles:

• Redis Partner Sales Associate
• Redis Partner Technical Sales Associate
• Redis Deployment Engineer

Built on the core Redis University foundation, it adds partner-specific coursework focused on competitive positioning, marketplace alignment, joint account planning, and scalable deployments. This is more than certification — it’s structured enablement that helps partners close deals faster, expand into accounts more effectively, and build lasting executive trust.

Looking ahead

The Redis Partner Network represents an important step forward in scaling the power of real-time data across industries, use cases, and architectures. As AI-driven applications continue to redefine what’s possible, partners will play an essential role in helping customers innovate with Redis.

We’re incredibly excited to roll out this new program and to continue investing in the ecosystem that fuels our shared success.

Welcome to the new Redis Partner Network — and thank you to everyone who has helped us shape it. The best is yet to come.

Interested in becoming a Partner? Apply here.