Meesho drives 10x growth and 90% e-commerce cost savings with RDI

The challenge

Explosive growth & looming instability

During a crucial high-traffic sales event, Meesho’s existing ElastiCache infrastructure reached its limits, causing system instability and threatening the entire event. This was a turning point. Meesho needed a solution that could not only handle its current demands but also scale effortlessly for future growth.

The Solution

Immediate stabilization and lasting transformation

Meesho’s engineering team initially turned to Redis as an emergency solution. By migrating critical workloads to Redis, they were able to immediately stabilize the platform and keep the sales event running without disruption. This rapid success demonstrated Redis’s power and reliability, leading Meesho to fully embrace Redis for its long-term infrastructure needs.

Meesho integrated Redis into their Google Cloud environment through the Google Cloud Marketplace. Redis now powers Meesho’s entire layered architecture, providing the foundation for core services, the API gateway, observability, infrastructure, and utility layers.

THE IMPACT

Unmatched scale, better user experience, and serious cost savings

To keep up with surging traffic and rising user expectations, Meesho turned to Redis. The migration delivered three key benefits for Meesho:

Unmatched Scalability and Performance

Meesho’s platform sees major shifts in traffic throughout the day. Load can spike by up to 20x within hours, and during large-scale sales events, traffic may surge by as much as 10x. Redis handles these fluctuations with ease, providing sub-millisecond latency and delivering a consistently responsive experience to millions of users at once.

This level of performance also powers the real-time features that keep Meesho’s users engaged. During a major sale, the team rolled out a “Spin the Wheel” gamification feature designed to drive purchases. It was built in just two days and processed 100 million clicks with Redis handling the load behind the scenes.

Redis also supports Meesho’s custom live commerce solution. Acting as an adapter for socket.io, it enables real-time messaging between suppliers and thousands of users. Messages are broadcast instantly and reliably, even during the busiest periods. With Redis in place, Meesho can build interactive, high-traffic features without worrying about scale or responsiveness.

A faster, smoother user experience

At Meesho’s scale, every millisecond counts. Redis plays a central role in keeping the platform fast and responsive, even when traffic surges. Its sub-millisecond latency ensures that users get a seamless experience, whether they’re browsing, checking out, or interacting with live features.

Real-time personalization is a key part of that experience. With Redis, Meesho can serve personalized content instantly, helping users find what they’re looking for and stay engaged. Even during peak events that rival Black Friday, Redis keeps performance steady and experiences consistent.

How Meesho saved on costs at scale

Over a two-year period, Meesho reduced server costs by 65 percent thanks to Redis’ efficiency. Operational costs also dropped significantly, with a 90 percent reduction driven by Redis’ streamlined architecture. For example, their live commerce messaging solution went from $5,000 a month to under $500, showing how Redis helped bring down infrastructure and maintenance costs across the board.

Redis: The engine behind Meesho’s innovation

At Meesho, Redis plays a central role in the company’s innovation strategy. It supports a wide range of mission-critical use cases—from caching and real-time analytics to rate limiting and message queues—while meeting the demands of a rapidly growing platform.

As the business scaled, Redis gave the engineering team what they needed to build for performance—without the added operational complexity. It also supported cost optimization at scale, helping Meesho reduce infrastructure and operational expenses while improving responsiveness across the platform.

Redis has become essential to Meesho’s ability to innovate and scale. It provides the:

Meesho’s experience shows how Redis can support complex, high-growth environments by delivering consistent performance, architectural flexibility, and cost efficiency at scale.