Shafiq Shivji

Shafiq Shivji is Head of Marketing at Redis. He joined in April 2026 to run Product Marketing and now leads the Marketing organization.

He has spent more than 15 years in B2B marketing at technical companies. Before Redis, he was VP of Product Marketing at CloudBees, VP of Marketing at mParticle, and a Product Marketing lead at Auth0 through its $6.5B acquisition by Okta.

Earlier in his career, he co-founded an education startup helping high school students find the right college. Before moving into tech, he worked with community leaders in South Asia to launch early childhood education programs in underserved villages.

He writes about agentic GTM, the shift happening in marketing as AI moves from a curiosity to part of the craft, and his view that agents amplify a strategy rather than create one.

He studied at UT Austin and lives in the Houston area.